I started a Virtual Assistant business in February of 2022 while sitting at my desk in a corporate job in NYC. I randomly learned through a Tik Tok that it was even possibe for women like me to do soemthing like that, so I said “what the hell.”

Eight months later I was booked out with clients and so confident in my business that I quit my 9-5 and left NYC. However, I soon realized how much I hated the work I was doing and the clients I worked with (big shock.)

After some soul searching, I rebranded into an OBM and learned how f***ing hard client acquistion was. I spent 6 months trying to land clients to no avail. I got really desperate and started to spiral. Through that spiral my idea for The Match Lab was born.

The Match Lab was a client, support, collaborator and referral partner matching system I created as a solution to the problem I was facing myself. My idea gained lots of interest, traction and investment. When I launched it within 2 months I had 70 members and on the outside that was AMAZING. Yeah… no it wasn’t. I was burning out way too quickly for something I just launched.

I made the difficult decision to pause it, and re-launch stronger later down the road. That failed-ish experience gave me so much wisdom about entrepreneurship I didn’t have before. It gave me the push I needed to pick up my operations business again but on my own terms in my own way… not the way I thought it was supposed to be.

Here I am now, stepping into my operations and project management expertise fully and unapologetically, the way I always should have! Serving women doing big things as their partners who are just as invested and care jsut as much as themselves.